The Swiss Market

Before entering the Swiss market, we make sure your brand has gone through these 3 steps:

Choose the right Consumer

The preferred price ranges of Swiss consumers for cosmetics are:
Premium: 30 - 60 $
Luxury: as of 150 $
Mass: 10 - 20 $

Choose the right Channel

Importance of the channels in the national market for cosmetics:
Department Stores
Perfumery Chains
Private Pharmacies
Private Drugstores
Supermarkets
Discounters

Drugstore chains hardly exist
(no lifestyle segment)

Fulfill all Regulations

Switzerland is not an EU member, that's why the import of consumer goods is often more liberal with less regulations.
e.g.
Cosmetics do not need a CPNP
(Only technical and analytical protocols needed)